Everly had the product, the growth, and the ambition — but their brand looked and sounded like an afterthought. Their visual identity felt safe. The logo said nothing. The messaging read like it was written by a committee. It didn’t match the energy of the team or the quality of the product.
We came in to rebuild their brand from the ground up. New name, new voice, new look — everything built to make people feel something, not just recognize a logo. The goal was to create a brand that had edge, presence, and long-term flexibility across all platforms.
